What is People Analytics?

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People Analytics, also interchangeably termed as HR Analytics, Talent Analytics, or Workforce Analytics, is the deeply data-driven and goal-focused method of gathering, analyzing, and reporting HR data. This strategic approach helps organizations to measure the impact of HR metrics on overall business performance, and supports informed decision-making based on data patterns. 

“People Analytics is the systematic identification and quantification of people drivers of business outcomes.” – Heuvel and Bondarouk

People analytics applies statistics, technology, and expertise to large sets of employee data to find better applicants, conduct smart hiring, improve employee performance & experience, and increase retention. Modern HR and people analytics products use sophisticated data science and machine learning to help organizations manage their people and processes more effectively.

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Kajal Sharma

Kajal Sharma is a Technology Enthusiast. Having completed her Engineering Degree, she keeps abreast of the latest technology trends in the market. She has an enriching experience of many years in Content Writing & Editing and Content Marketing. Besides believing writing to be the strongest form of expression, she finds solace in music and can hum a few bars herself!

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