People Analytics, also interchangeably termed as HR Analytics, Talent Analytics, or Workforce Analytics, is the deeply data-driven and goal-focused method of gathering, analyzing, and reporting HR data. This strategic approach helps organizations to measure the impact of HR metrics on overall business performance, and supports informed decision-making based on data patterns.
“People Analytics is the systematic identification and quantification of people drivers of business outcomes.” – Heuvel and Bondarouk
People analytics applies statistics, technology, and expertise to large sets of employee data to find better applicants, conduct smart hiring, improve employee performance & experience, and increase retention. Modern HR and people analytics products use sophisticated data science and machine learning to help organizations manage their people and processes more effectively.