Employer branding is not just another buzzword in the corporate world- it lays a solid foundation to hunt down the talented workforce. In today’s competitive market, employees and recruiters face challenges finding the best for themselves. Viola! Here, the wand of employer branding does excellent magic.
So, today’s piece will be all about why organizations start focusing on building employer branding for talent acquisition.
What is Employer Branding?
Let’s start from the basics and understand what employer branding is all about. It is the reputation of any organization and its work culture. Earlier, people didn’t observe much about the working culture and organization’s market value, but now the tables have turned.
With the shift in time, the mindset of employees has also changed significantly. Apart from the salary and designation, they have started noticing the organisation’s culture and whether it will contribute to their overall growth.
Strong employer branding attracts talent by promoting the business’s culture, employee value proposition, and strengths.
Companies like Microsoft, Google, Adobe and many more are known for their work culture, flexibility, growth, or, in simple language, providing an outstanding work-life balance.
Employer Branding and Talent Acquisition: A Powerful Partnership
After understanding employer branding, you can connect the dots on why it forms a great partnership with talent acquisition. Employer branding has now become one of the critical parts of forming recruitment strategies.
According to LinkedIn Employer Brand Statistics, 72% of recruiting executives worldwide concur that employer branding significantly impacts hiring. As per the different LinkedIn survey, 88% of millennials believe that business culture is essential, and 78% of prospects assess a company’s reputation as an employer before applying.
Here are some of the more points why it is proving a significant move in the organizations:
- Boosts Visibility Among Job Seekers: Job seekers tend to be attracted towards trusted and reputed companies first. To stand out in the crowded job market, good employer branding can make it possible.
- Take less time in recruiting: By doing proper planning and work to build a strong employer branding, it automatically draws in more talent and can hire that talent more quickly, which improves time-to-hire.
- Improves Employee Advocacy: When the current employees are satisfied, they recommend outside, which leads to increased referrals. As a result, you can get already prepared talent by skipping the long queue.
- Gain a Competitive Edge: Competition is everywhere in the corporate world, and the same applies when attracting talent. Developing a strong employer brand is one method to make an impression. Working on strengthening the brand’s reputation will unavoidably lead you to consider ways to achieve desired results.
- Low-Cost: Cost is one of the factors that is kept in mind when forming talent acquisition strategies. However, with effective branding, it tends to be reduced due to getting suitable and appropriate talents through referrals, social media presence and various platforms.
- Improves Employee Retention: A positive working culture will increase employee job satisfaction. This factor will contribute to retaining the high-performing and experienced employees working for the organization for a long time.
Critical Strategies for Effective Employer Branding
In today’s competitive era, where job seekers have numerous options to apply for, a great employer branding strategy is a surplus. Whenever a plan for employer branding is formed, it plays a crucial role in talent acquisition growth strategy. Let’s take a look at factors that need to be considered while making a plan on employer branding for talent acquisition:
1. Define Your Employer Brand:
Defining the brand is one of the most critical factors that must be done precisely to make your brand different.
- Clearly state the missions and visions of your business.
- Determine what makes your business stand out from the competition with your unique selling proposition (USP).
- Describe the perks and incentives provided to staff members.
Establish a Powerful Employer Brand:
After carefully assessing the mission and vision of the brand, the next step to start establishing it by doing these things:
- Create a unified visual identity with a logo, colour palette, and font.
- Write engaging messages that appeal to your intended audience.
- Make sure that all of your interactions have the same tone.
Leverage Social Media:
Social media is becoming essential in our daily schedule, from entertainment to utilizing it to create brand value. Here how’s it will make a significant impact on making strategies:
- The basic understanding of employer branding for talent acquisition is to help show a positive working culture. Social media is a platform where it can be done smoothly by posting reels, stories, and posts.
- Encourage the employees to post upbeat reels and feedback on the platform about the company environment and how it promotes work-life balance.
- Start interacting with the workers and prospects by immediately answering messages and comments.
Employee Experience:
The experience of the current employees matters the most, and it can be achieved by doing these things:
- Opportunity to grow in their careers, yes, you heard it right, any organization that offers a chance to show potential growth in one career creates a great impact on employees’ performances.
- Start giving credits and incentives to the employees for their valuable contribution to the work, as it will make employees feel valued.
Employer Branding Campaign:
Running a successful campaign is not a one-time thing. It has to be done consistently to uplift your brand from other brands. Here are the things that can help:
- Start sharing valuable information on your organization’s website through blogs, articles, newsletters, etc.
- Motivate present workers to recommend friends and relatives through referral programs.
- You can also launch social media campaigns that will help in attracting potential talent.
These are some of the factors that every organization must consider when developing strategies for employer branding for talent acquisition.
Rounding Up:
Hiring talent is not about getting lucky; instead, it demands careful planning of strategies to attract the right person for the right job. Employer branding for talent acquisition empowers companies to stand out, draw in the best applicants, and develop a devoted, driven team.
Investing in creating employer branding will greatly relieve the need for automation in talent acquisition.
What are you waiting for? Start creating a roadmap for attracting potential talent.