When it comes to a successful recruitment process, HR professionals are required to constantly balance two basic priorities, i.e., finding the right candidates and ensuring a positive experience.
However, using traditional methods like the in-person interview model might not be as effective if you look for a faster, more flexible, and hassle-saving alternative.
This is where video interviews recruitment adds a critical tool, not just providing a solution but also reshaping the future of recruitment.
To understand how this works and key strategies for optimizing the best from the shift, here is what you should know.
Table of Contents:
Why Are Video Interviews a Must for Recruitment?
Recruitment requires speed, better reach, and flexibility, where traditional interview struggles the most.
This is why HR looks for virtual recruitment and online interviews. However, video interviews have become a must, especially for:
- Leveraging the Accessibility of Talent Pool: With remote hiring, companies aren’t limited to geography. They can look for niche tech skills and multilingual support staff, where online interviews are open for better access and talent across the globe.
- Reduces the Overall Hiring Cost: Virtual interviews eliminate the cost of hiring for both companies and the candidates, as they don’t have to accommodate or host multiple rounds. It also saves money and energy without compromising on quality.
- Improves the Hiring Timeline: Video interviews boost recruitment efficiency by 67% while reducing the complex scheduling and travel needs. Regardless of the time zones, the interviews can be done, which helps in shortening the hiring cycle.
- Adds Flexibility for Candidates: Another reason video interviews are becoming an integral part of recruitment is that they improve the candidate’s experience. The method makes the process more flexible, allowing them to interview from their own environment and reducing other hassles.
How Do Video Interviews Impact the Shaping of the Future of Recruitment?
The shift in the recruitment process isn’t limited to adding convenience but also reshaping the hiring itself.
To understand the impact of video interviews, here is what you should know:
- Online interviews remove the biases regarding appearance, accent, or any first impression that might impact a candidate’s actual qualification and potential.
- 74% of recruiters reported having a much easier-to-use screen and shortlisting candidates using video interviews to boost candidates effectively.
- Instead of depending on hurried notes or spreading data across panel members, recorded interviews allow the team to have deep insight into key moments for fair assessment, better decisions, and better hiring decisions.
6 Key Strategies for Maximizing Value from Video Interviews
To fully leverage your video interviews and improve recruitment, here are some of the key strategies that can be implemented to boost the hiring process:
1. Test First for Avoiding Technical Glitches
One of the common issues video interviews faces is related to technical glitches, which are equally frustrating and cause unnecessary disturbance for both parties.
As an HR professional, you can ensure that all technology components are tested and prepared in advance. It includes:
- Check the internet connections, camera, microphones, etc.
- Look for any disturbance in video platform features such as recording and screen sharing.
- Add clear instructions and test links for candidates so they can do the same before the interview starts.
2. Add A Proper Structure Framework for Interview
To make sure of fair and effective recruitment, it’s crucial to have a structured interview format.
- Preparing a set of consistent questions that align with the job position can help in providing an overall qualification of the candidate.
- However, include mixing behavior and queries regarding technical situations to find out how candidates may respond.
- The approach helps in ensuring the candidates are compared objectively without any bias or favor.
- But to make your talent acquisition strategies more comfortable and engaging for candidates, do add personalization to the conversation.
3. Consider Multiple Formats for Interviews
When conducting online interviews, it does not always have to be live.
You can consider using multiple interview formats, such as asynchronous (one-way) and synchronous (two-way), to optimize the recruitment process.
- Using one-way interviews allows your candidate to record their answers. It can be done depending on their convenience and is mostly suitable for initial screening or a large applicant pool.
- Live interviews help in real-time interactions, which allow us to give deeper and better assessments of candidates and their interpersonal skills.
- Combining both formats saves you time but also maintains the quality and effectiveness of video interviews.
4. Aim For Creating a Strong Candidate Experience
Regardless of the type of interviews, effective and perfect recruitment depends on creating a candidate experience.
For this, you can consider:
- Make the introduction warm and friendly to start the interviews.
- Add a brief about the company, including culture and what they can expect throughout the process.
- Make the communication timely and clear, providing support for candidates in case they are dealing with technical issues.
- After the interview is done, you can also ask for feedback to identify the areas of improvement.
- Ensuring the whole process of video interviews and recruitment ensures that the candidates feel respected and informed about their engagement with the organization.
5. Keep Setting Professional & Distraction Free
The environment in which video interviews are conducted can make or break the whole recruitment process.
- Especially for remote hiring, it’s important to focus on providing a professional and distraction-free environment.
- This is why you need to pick a quiet and well-lit space to recreate an actual face-to-face environment for the interview.
- Besides the professional setting, encourage the dress to be professional for both the recruiter and the candidates.
6. Evaluate Based on Both Technical & Soft Skills
Video interviews add a unique opportunity for assessing more about a candidate than their resume.
- It’s important to pay attention to boosting communication skills, understanding body language, and cultural fit as critical factors.
- For the roles, consider incorporating questions based on tasks and live problem-solving during the interactions.
- Observing their way of articulating thoughts and responding to challenges reveals adaptability and interpersonal strength, which might be overlooked in traditional methods.
Conclusion
Video interview recruitment empowers HR teams and companies to build more agile, high-performing, and diverse teams within recruitment.
By incorporating virtual recruitment, you leverage advanced recruitment technology and adapt talent acquisition strategies.
The key strategies ensure you create a future hiring process that adds value for both the employer and the potential candidates.