You all must have heard very often that “first impression is the last impression”. Well, it is kind of true especially when you are hiring a candidate.
The impression a job seeker gets about the organization they are applying to throughout the hiring process is known to be candidate experience.
In today’s competitive talent market where a single point can stand you off the crowd, elevating your candidate experience can be the one. It not only affects the candidate’s decision but also the company for future filling in open positions.
To make sure you do a great job with enhancing candidate satisfaction and improving candidate perceptions towards your organization, we are here with this blog.
What we cover?
Power of a positive candidate experience.
The impact of positive candidate experiences is irreplaceable. It not only satisfies the candidate but enhances your employer brand in the talent market.
Let’s see how wonderous a positive candidate experience can be in recruitment:
- Attracts top talent: A better candidate experience history reaps you benefit of having a great pool of top-notch talents in the market. When candidates know that a company is all set to satisfy what they need, it is less likely that they’ll accept any other offer. It also transforms your recruitment metrics such as time-to-hire, cost-per-hire, and application completion rate.
- Improves candidate quality: When a candidate is satisfied, they are more likely to be interested in the company and the job role. You can get a better matched applicant pool without putting too much effort. A candidate with positive experience tends to stay loyal to the company for a longer time, which in turn enhances your retention rate.
- Saves time and cost: A great candidate experience history trail can help you save time and cost caused due to repetitive hiring because you have attracted a top talent pool. You can save your precious time spent on repeating the process that could have been spent on managing the negative feedback and other important tasks in the company.
- Enhances hiring efficiency: While managing a positive candidate perception background, you can convince the candidate applying to be responsive to the process and complete the application on time. When an applicant starts thinking that “yes this is the one for me!”, be “the one” for them.
4 unmissable strategies to enhance your candidate experience.
We can’t face the lie that there is no importance of candidate experience while it has been proven to be one of the most accurate factors that enhances the company metrics.
One media organization recently learned the hard way the impact of a poor candidate experience, when they determined that 18 percent of their rejected applicants were also customers of their company and that six percent of those disconnected their service and took their business elsewhere after having a bad recruitment interaction. The cost was a staggering $5.4 million in lost revenue.”
as mentioned in a report by Deloitte.
Here are some actionable tips you can deploy in your recruitment process to elevate your candidate experience:
- Candidate journey optimization:
Candidate experience can be misinterpreted many a times. To maintain a great candidate experience for the applicant, you must optimize the candidate journey throughout. From marketing the job to sourcing the talent to scheduling the interviews to making the decision to the final onboarding. You need to maintain and manage proper communication with utmost clarity of the processes and enhance the candidate involvement.
- Maintain transparency:
Don’t send vague signals to your high potential candidate due to which they might lose interest in the job role. Provide clear timelines during the recruitment process and keep the candidates informed about the updates. This will set an image of “a company with stringent timelines” in front of the applicant.
- Don’t forget feedback:
Feedback can be that one turning point in your continuous improvement. Generate a system of gaining insights of the candidates selected and the candidate who couldn’t make it about their experience after the interview process so that you improve for having a better than before candidate perception for your next recruitment drive. You can use your HR software to have a feature like that.
- Be responsive:
Regulate on being responsive to the candidate queries as soon as you can. Be immediate you are, the better candidate experience. Address all the necessary concerns of the candidate related to the company culture, attendance policy, managing team, working hours, and compensation.
- Be expressive:
Express gratitude to the candidates who got selected with congratulation mail and thank the applicants who spent their time for the recruitment process and wish them luck for the future. You can utilize the power of HR software such as HROne where you can do bulk actions to accomplish the task in just one click.
- Personalized communication:
Go the extra mile to be an employer worth remembering for the applicant. Personalize communication with the candidate while intimating them. Address the candidates by their name in your mails and tailor your communication to their specific application. For example, “Hi [candidate’s name]. Hope you are doing great…”
- Use technology:
Make the best possible use of technology wherever possible. Implement recruitment software to simplify the management, utilize interviewing tools to showcase your encouragement towards remote interviews and automate repetitive tasks such as screening resumes through technology. It will save you a ton of hours interacting with the candidates.
Yodel United Kingdom’s largest delivery company that utilized the power of technology through chatbot and boosted their candidate experience with a human like engagement tool for answering the candidate query at any point of time.
Technology allows you to simplify your complex tasks along with streamlining them just like HROne. It aligns the tasks consecutively one by one due to which the process is completed in time.
Improper management to improve applicant perception towards your company can wreck your employer brand in a blink. Don’t let this happen to you and your company. Develop a plan to achieve a remarkable candidate experience, analyze the actions and deploy it carefully.