Amidst the growing competition in the talent market, it is becoming increasingly hard to find the right talent and get them to join your company. Recruitment activities such as career fairs and recruitment events have been a great aid. To connect with a large pool of talented candidates at one place, recruitment events have been the one.
However, today most of the HR leaders find it challenging to manage recruitment and career fairs and let the chance of standing out of the crowd slip out of their hands.
Well, not anymore because this blog equips the strategies for recruitment events success and ways of maximizing ROI of career fairs.
In this blog,
4 surefire strategies to have a successful recruitment event
Recruitment events offer a valuable chance to connect with a wider and more qualified talent pool. To ensure that you host the perfect event, you might need to make a strategic move.
Following are the strategies that can help you achieve a successful recruitment event:
- Plan and action: To ensure a successful event, make sure you don’t think it like “the event starts the day it is meant to be”. The event starts way before the actual day with all the pre-event preparation. Always plan your event activities in advance. Create brochures, digital content, and flyers to highlight your company culture and information about open positions.
Tailor your interview questions about the specific role you are looking for. Have a clear understanding about the job roles in terms of requirements, skills, experience, compensations.
- Be clear with your target: Make sure you know what you want. Understand your need before the event and stay focused with what you need instead of crowding the event with unnecessary requirements. Choose your perfect candidate with respect to the open position and alignment with your company culture.
- Leverage technology: Recruitment automation is the best way of mitigating the stress of all the manual efforts for a large group of candidates altogether. Try to automate your activities as much as you can.
At times, you may predict the number of participants in the recruitment events, but it can also exceed your expectations. To make sure the process is seamless, you can utilize various technological aids such as pre-screening tools, interview scheduling through your HR software, review and feedback tools.
- Be extraordinary: Don’t stick to the traditional “do what you’ve come here for” approach. While you are interviewing the candidates, conduct activities for the other applicants with stalls and quizzes to keep their interest in the event throughout. This will also help you in optimizing career fair participation for your next drive.
How to optimize your career fair participation?
You must be doing great but what’s better than getting better every time? Here are some “BEs” that can fill your room to improve for optimizing career fair participation:
- Be creative: Ditch the boring and switch to a creative approach by designing eye catching booths to showcase your company culture. You can add digital elements by providing the candidates tablets for flaunting your company culture and stand off your employer brand amongst the others.
- Be engaging: Play quizzes, conduct fun games such as guessing the logo. Minimize the communication gap between you and the candidate to lighten the nervousness in the air. Train your employees volunteering at the event to stay open to communication and answering all the candidate queries.
- Be growth-oriented: Follow-up and feedback play an essential role in improving your performance. After the event, send a thank you mail to all the participants for making time for the event. Ask them to fill in a form with feedback on the event. Analyze it briefly and try to make the necessary changes the next time you host another event.
- Be a techie: Don’t rely on paper resumes. E-recruitment tools such as scanning QR codes to gather candidate information can be a great help for you. Utilize the power of technology as much as possible.
Yes, it is important. It requires a lot of time and money to host a career fair. You may want to achieve significant results from the event. To ensure that you yield higher returns, it is necessary for you to maximize the ROI of your career fair.
It not only affects the monetary budget of the company but also has a direct influence on the quality of hire, cost-per-hire, and time-to-hire.
Are you marketing your recruitment events right?
To accomplish the purpose of hosting a recruitment event, you must be sure that your recruitment event marketing is on point so that you reach the target talent.
Effective event marketing for recruitment can be simplified with proper strategical outline such as:
- Promote before starting:
Conduct pre-event promotions such as social media campaigns to reach the targeted talent pool. Consider data to identify the interested candidates and send them emails about the details of the event. Collaborate with job board platforms to disseminate information.
- Everyone trusts testimonials:
Get testimonials of your existing employees to have social proof that highlights your company culture. For example, HROne puts great effort on employee well-being and encourages healthy work-life balance. You can make a short video to represent such values proposition of your company.
- Master your content plan:
Create engaging content before the event to encourage employee participation. You can put up a poll on your social media account saying, “You are coming, right?” or a short quiz to anticipate the candidate’s interest.
Did you know that employer branding can be an aid for attracting top talent pool at career expos?
Employer branding makes a huge difference to the way the candidate looks at your company. To attract top talent, make sure your company stands out and leave an ever-lasting impression on the applicant.
For a better employer branding you should,
- Be authentic.
- Be engaging.
- Be unique.
Competition for talent remains steep as 59% of HR leaders expect more talent competition in the next three months.
according to a report by Gartner.
Networking at recruitment fairs can land you on a candidate for current open position as well the future openings in the company.
Since the talent acquisition market is becoming extremely competitive and complex these days and avoid getting replaced, you must be uniquely different from everyone else in the market.