What does a candidate look at when they see an opening? They simply scroll down to see the job description and understand the company requirements. Imagine reading those same lines every time in a job description, hush!
Well, a perfectly structured, descriptive, creative and compelling job description has become a “thing” now. To stand out in today’s talent market, you should be creating impactful job postings to widen your talent pool with qualified candidates.
In this blog, we’ll unveil the tips for effective job ads and writing engaging job descriptions to have a successful hiring:
4 Ways to Craft a Compelling Job Description
Crafting compelling job descriptions is no biggie. All you need to do is to pose yourself in the same position as the candidate and see if it’s good to go.
Here are 4 ways for drafting attention-grabbing job ads for your open positions:
- Know your target talent: Before you start writing your job description, make sure you are aware of the job role thoroughly.
You need to have a basic understanding of the roles and responsibilities. Research about the role as per the experience needed and tailor your language to resonate the target talent pool
- Focus on value: Always consider focusing on “why?” rather than “What?”.
Utilize the power of your company culture and values to highlight the employer brand and how the job role will contribute towards the company’s goals. Use phrases like, “you will help us out in…” instead of “you will be responsible for…”
- Maintain an actionable language: Try to use a “we” in the description instead of “you”. It will foster and promote your healthy work environment.
Use actionable words for responsibilities and role description. For example, you can write “You will analyze and generate report…” instead of using “You will be doing…” for a candidate you are hiring.
- Engage with the reader: While writing a job description, don’t be too cliche. Straight forward job descriptions can be scrolled down too if they seem boring.
Use an engaging and creative language yet a clear and concise one. You can add humor to make it stand out from other job descriptions out there.
For example, instead of “Need for a marketing specialist…” use “Calling out all the creative catalysts…”.
HR software like HROne comes with generative AI integration that lets you use AI to refine or create your description from scratch. Its salient features allow the users to craft engaging and chic language job description.
A report by Deloitte states that “Fewer than half (42%) of respondents say their organization’s job descriptions do an “excellent job” of specifying the work that needs to be done”.
How to Structure Job Description?
While drafting a job description, a proper structure must be maintained to ensure that it looks striking to the target audience to seize their attention.
Let us help you to understand an ideal structure of a convincing job description:
- Eye-catching title: As the world says, “A good start often leads you to a great ending”.
Use eye-catching and attractive titles with trendy words that are reliable to SEO as well in your job description.
Boring titles are too boring today. Introduce your fun work culture to the candidate to let them know how interesting their job is.
For example, rather than writing “Looking for content specialist” use, “on the lookout for engagement engineers”.
- Captivating introduction: Once you are done with titling your job description, give it a kick start with a captivating introduction along with highlighting the company culture to hold the reader’s attention.
Then move towards the specific information about the job role. This flow will help the reader to spend time on the job ad.
Ditch the usual and generic introduction and showcase what makes the job role exciting and unique. You can start with a phrase like, “Are you fond of…”.
- Use “How will you help us in this”: When drafting a job description, encourage the cultivating work environment where you highlight the “us” approach.
To ensure clarity with job responsibilities, try not to use “you need to” every time as it sounds like a rock has been put on the shoulders. You a collaborative language such as “We will…” or “together we will be doing…”.
- Specify what they’ll get: Your job description should be a one-stop solution for all the answers of the job seeker.
Mention the perks and benefits the applicant will be given to work for this role. Jot down the growth and development opportunities associated with the job along with monetary and incentive perquisites.
- What’s next: After you complete the job description with all the necessary details, at the end mention the next step involved in the recruitment process.
For example, if you want the interested candidates to mail their resume to your email address, you can mention “What to do next? Mail us your resume on xys@gmail.com”.
Keep your job description length as short and crisp as you can. You can use AI prompts integrated with your HRMS like HROne to draft an attractive and compelling job ad.
For example, you can write an AI prompt like, “Write an attractive and interactive job description for the position of [job role]. Include clarity in the call to action, emphasize the impact of the candidate on team and the company and briefly mention the roles and responsibilities for a [experience needed] experienced candidate.
Avoid generic terms. Use innovative as well as trendy words wherever possible.”
There is this beautiful quote that says, “All good writing leaves something unexpressed”. A good job description highlights the company culture, your values and goals in a way as it is the initial interaction with the job seekers.