Guide To Choosing Right Recruitment Channel [Job Boards Included]

Creating the right talent pool to fill in that open position can sometimes get quite tedious. Apart from the long job description and mentioning all the details everywhere it is hard to anticipate if the post is reaching the target talent or not.

To avoid such a ruckus, you need to be aware of the best channels to reach the perfect candidate. In this blog, we share different recruitment channels you can leverage and ways to pick the right one for your open positions.

Table of content

5 top recruitment channels you must know
Social media vs job boards: Navigating the evolving recruitment landscape
Top 6 ways to choose the right recruitment channel
How to evaluate if the chosen recruitment channel is the best?

5 top recruitment channels you must know.

Recruitment channels are the bridge that fills the gap of approaching a candidate. There are numerous recruitment channels that you must know.

Social media: Social media is highly trendy today for posting open job positions. It not only attracts the top talents in a remarkable time frame but also enables you to reach a wider pool of talents. You can easily represent your employer brand to enjoy qualified candidate pool for the vacancies.
Job boards: The most traditional way to reach the active job seekers is posting the vacancies on the job portals. It is the most basic way through which you can hire the candidates who are looking for a job on a priority basis. Though it has a limited reach but today many companies still believe in the authenticity of job portals.
Company career pages: Your own website can be a way to attract top talents. The company’s career section is updated with the open position and the candidates who are specifically looking for a job in your company will apply through this method.
Employee referrals: Utilizing the power of networks can give you a hand in hiring top-notch talents for the positions that are taking ages to close. An employee referral program can be implemented to hire great candidates through a trusted source. This program not only benefits the company but also the employees who refer the candidates for the vacancy.
Recruitment agencies: A recruitment agency works on behalf of a company to help them close the open positions. They offer paid services to find suitable candidates for your organizations. They are like the matchmakers for employees and the employers.

We are all familiar with the impact of social media. Apart from just texting and posting photos, it has helped us get through our professional life issues as well. Today, it’s not just the job boards that offer us a job, but social media is also landing in the competition.

Let’s see which one is better at doing this job!

Basis	Job Boards	Social Media
Reach	Job boards have a limited reach where only the candidates who stay active on a particular platform can be informed about the vacancy.	Social media has a wider range of approaches than job boards because everyone uses social media.
Target talent pool	Reach is only to the active job seekers.	Reach is to both type of job seekers, active and passive. (the ones who are not looking for job actively).
Cost	It can be costlier as it depends on the platform and features.	The cost factor doesn’t affect you much as only post-booting and targeted advertising will cost you.
Data ownership	Job boards own the candidate data.	Free will as recruiters can directly interact with the candidates.
Best for	Filling specific and high-volume roles	Attracting top talents and showcasing employer brand

Top 5 ways to choose the right recruitment channel.

To make sure that you pick the right talent from the right location, you need to choose the right recruitment channel to reach them. Below listed are the factors that you should consider while choosing the recruitment to make it right for you.

What are you looking for: Make sure that you are familiar with your requirements as there can be different types of job seekers present as different recruitment channels.
For instance, if you are looking for young demographics, social media will be the best option. Whereas, if you are looking for experienced candidates, they will be more active on the job boards.
Consider the job role: Identify industry and role specific recruitment channels to attract the target applicants. It will save you time and effort to a greater extent. For example, if you are in search of freelancers, you can post your open position on “Upwork”.
Compare the cost: Most of the recruitment channels offer organic or paid services. It depends on the features you wish to unlock while posting the job. Opt for the option that suits you the best in accordance with your budget.
What do you want others to perceive: Consider flaunting your employer brand whenever possible. Employer brand highly affects the candidate’s view towards your organization. Social media serves as the best way to represent your employer brand and let the candidates perceive what you want them to perceive.
Research, research and research: Analyze the best channels that generate higher returns in terms of qualified candidates with being cost-effective and time-savior. Study the recent trends and assess the movement of candidates.

HROne empowers you to connect various job portals altogether. Integrate the recruitment management software with different job portals to do bulk actions in one go.

How to evaluate if the chosen recruitment channel is the best?

To evaluate the chosen recruitment channel, following are the metrics you need to take in consideration:

Number of applications: Evaluate the raw applications received through your recruitment channel. It will help you to estimate the reach of the channel to the targeted talent pool.
Cost-per-hire: Cost-per-hire is the cost of hiring the talent to your company. Some recruitment channels may ask for subscription fee or platform fee or paid job posting. Calculate the cost and choose the optimum recruitment channel for your job openings.
Quality of application: To ensure expectations are being met, examine the applicant’s qualities by matching your requirements with the applications received. It will allow you to identify the quality applicant pickers.
Candidate engagement: Apart from filling in the application, check how engaged the applicant is with your job posting. With this you can recognize genuinely interested applicants. Click-through rate can be your tool with “track my application” option on the channel to identify the same.
Remember that “One right step can get you to your desired destination without any obstacle.” Be a smart recruiter and harness the best resources available to attract the finest talents for your vacancies.

We hope that our blog has helped you to understand and decide which recruitment channel suits you the best. We would love to hear about our blogs on our LinkedIn handle- HROne.

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