Market Research Analyst Job Description
What to Include in a Job Description for a Market Research Analyst?
A market research analyst job description should specify the role competencies, duties, and qualifications to bring the right talent in and provide the following details in particular:
Job Overview
Key Responsibilities
Company Details
Compensation Package
Market Research Analyst Roles and Responsibilities
The main duties of a market research analyst involve data collection, analysis, and interpretation to assist businesses with decision-making. Here are the basic roles and responsibilities:
- Data Analysis: Complete the consumer, competitor, and market data surveys; collect data from focus groups; and research.
- Trend analysis: Analyzing market trends to ascertain consumer trends and industry movements.
- Competitor Research: Look into the products, pricing strategies, and marketing approaches of competitors to figure out their business opportunities.
- Reporting: Record data to actionable insights and share findings with the stakeholders.
- Strategy Development: Collaborating with marketing, sales, and product teams with research-backed data.
Why Choose JD Generator for Market Research Analyst?
A good market research analyst job description is key for hiring the right talents. Here is how our JD generator can assist:
- Target Job Postings: Develop precise JDs in tune with your business requirements, whether it be a startup or certified brand.
- Attracting Market Talent: Clearly outlines the skills and qualifications necessary to attract the top market research professionals.
- Data-Driven Hiring: Focuses on analysis, research methodologies, and statistical acumen for an excellent fit.
- Saves Hiring Time: Attracts only the top analysts with the demanding skills that are required for your business.
- Better Employer Branding: Demonstrate your company’s commitment to evidence-based business decisions.
Tips:
Market research analyst tools like SPSS, Tableau, Google Analytics, and Power BI are the important skills to be mentioned in the JD.

Qualifications Required to Hire a Market Research Analyst
Hire candidates with the following qualifications and skills:
- A marketing/business/economics bachelor’s degree or related field, or a master’s degree for advanced roles.
- Proven quantitative/qualitative research experience.
- Solid experience in the data analysis software, statistics, and business intelligence systems.
- Expertise in consumer centricity, market segmentation, and competitive analysis.
- Knowledge on data interpretation and developing business-oriented outcomes.
Career Growth & Opportunities for Market Research Analysts
- Market research analysts can be promoted to senior positions, such as market research manager, data analyst, or marketing strategist.
- Pursuing specialization in consumer psychology, prediction analytics, or digital marketing analytics
- Entering consulting and firm industries as a client-side with business strategies and real-time research knowledge.
- Exploring data science, learning about machine learning, and AI analytics.
- Work in global markets, global engagement on large-scale market research projects with international teams.
Key Skills Needed for a Market Research Analyst
- Data Interpretation & Analysis: Ability to work with large data sets and derive results.
- Market Trend Forecasting: Understand changes and trends in an industry and predict consumer demands.
- Competitor & Business Analysis: Analyzing competitors’ strategies to validate market opportunities.
- Technical Skills: Excel, SQL, Tableau, Google Analytics (and other data science tools).
- Clear Communication & Reporting: Excellent written and verbal communication to effectively communicate and research findings.
Use our Market Research Analyst job description generator and attract data-savvy professionals.
FAQs
A research analyst helps the business by examining consumer behavior in terms of trends and market conditions while learning from their competition.
Analytical, logical thinking, data reading skills, and the ability to create business strategy out of insights are the demanding skills of market research analysts.
Tools like SPSS, R, Python, Google Analytics, and Power BI for data analysis are the advanced tools in the market and are used by most market research analysts.
Market research analysts work on market gaps, consumer and competitor interests and insights, and craft successful product marketing strategies.
Market Research Analysts work on consumer behavior and macro trends. Data analysts work with broader business analytics and performance metrics.