Social recruitment is also known as social hiring or social recruiting. In this kind of recruitment, recruiters use social media platforms for creating talent database or to do advertising. Social media profiles, internet sites and blogs are used to find information on candidates.
For doing social media recruitment, a recruiter must:
- Create social media accounts for recruitment purpose.
- Make the existing employees share posts on social media.
- Leverage LinkedIn for finding potential hires.
- Promote employer brand by posting photos on Instagram.
Social media recruitment also requires the recruiters to participate in the right conversations, and find the right people. Promoting culture and using the niche networks also help.