People Analytics – Importance and meaning Share ✕ Updated on: 3rd May 2024 1 min read HR Glossary HR Analytics People Analytics, also interchangeably termed as HR Analytics, Talent Analytics, or Workforce Analytics, is the deeply data-driven and goal-focused method of gathering, analyzing, and reporting HR data. This strategic approach helps organizations to measure the impact of HR metrics on overall business performance, and supports informed decision-making based on data patterns. People Analytics is the systematic identification and quantification of people drivers of business outcomes. – Heuvel and Bondarouk People analytics applies statistics, technology, and expertise to large sets of employee data to find better applicants, conduct smart hiring, improve employee performance & experience, and increase retention. Modern HR and people analytics products use sophisticated data science and machine learning to help organizations manage their people and processes more effectively.