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New Episode
How HR Can Transform Culture Without "Fixing" It
Rubi Khan
4 Mar 2025
31:26
Rubi Khan dives into the role of HR in shaping culture, balancing profit with purpose, and driving real change in this HR podcast. She highlights how leaders, not just HR, play a key role in cultural shifts.
This episode covers building strong learning cultures, boosting engagement, and adapting to the future of work. With insights on network analysis (ONA) and business strategy, it’s a must-listen for HR professionals looking to create real impact.
Tune in to this HR and workplace podcast episode to learn how aligning culture, leadership, and business goals can help organizations grow and thrive in a changing world.
1. Is “culture fit” just a fancy excuse for bias?
Rubi Khan: Don’t just hunt for a “culture fit”—build a culture that makes one. Hire people who shake things up, challenge norms, and bring fresh ideas. That’s how real innovation happens.
2. Can a toxic leader destroy a great culture overnight?
Rubi Khan: Exactly! Even the strongest culture can crumble under one bad leader. HR leaders, it’s on you to keep leadership in check—because fear and disengagement aren’t part of the job description.
3. Why do so many culture initiatives fail miserably?
Rubi Khan: Because top-down culture feels like a corporate script—forced, out of touch, and mostly for show. Real culture happens in daily interactions, not boardrooms. The companies that build with employees, not for them, are the ones that see real change.
4. Profit vs. Purpose—do businesses really need to choose?
Rubi Khan: No, but plenty act like they do. Chasing short-term profits at the cost of sustainability is a losing game. The best companies strike a balance—using purpose to inspire and profit to fuel long-term impact.
5. Is HR the biggest obstacle to cultural change?
Rubi Khan: Ironically, yes—when HR plays policy police instead of culture shapers. Real change happens when HR stops just enforcing rules and starts driving transformation—helping leaders and employees build a culture that’s dynamic, inclusive, and built to last.
6. Why do employees resist change even when it’s good for them?
Rubi Khan: Because change feels like losing control, comfort, or even confidence. Leaders need to show why it’s worth it—not just what’s changing. When change feels like an opportunity, not a corporate curveball, people actually get on board.
7. Do companies actually care about employee engagement—or just productivity?
Rubi Khan: Many mix these up. Engagement is about emotional connection; productivity is just output. Companies that actually care about engagement focus on trust, purpose, and growth—not just perks and surveys. The twist? Valued employees work harder without being pushed.
8. Can a company’s culture survive without strong leadership?
Rubi Khan: Nope. Culture may grow from employees, but leadership sets the tone. Weak leadership breeds confusion and disengagement. If leaders don’t walk the talk, culture stays a corporate buzzword—not a lived experience.
9. Will AI and automation kill workplace culture?
Rubi Khan: Only if companies let it. AI can handle tasks, but it can’t replace human connection. The smartest companies use tech to enhance, not erase, collaboration. The future of work isn’t less human—it’s just more meaningful.
About the Guest
Rubi Khan is a passionate HR leader specializing in learning frameworks, inclusion, and talent growth.
With expertise in strategy, stakeholder management, and OD, she blends research with business acumen. Recognized as a BW 40under40 HR leader and among the Top 50 Women in D&I.
Head-Culture, Learning, Talent & DEI, Luminous Power Technologies
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