46% of employees have left their job because they feel underappreciated. Not only does employee recognition play a critical part in building a strong community with improved communication and engagement but also in employee retention.
As a HR manager or leader, the benefits of employee recognition, especially for remote or even hybrid workplace settings and its significance for a successful business may be intuitively obvious to you.
However, you might yet to realize how leverage video to empower the remote employee recognition strategies or practices can boost employee engagement, morale and productivity.
In this article we emphasize the significance of video employee recognition and celebration. More importantly, we focus on how to leverage video for employee recognition strategies in a hybrid or remote setting.
Index:
Why Leverage Video for Remote Employee Recognition?
Video is the most effective method of communication and engagement for employee recognition in a remote or hybrid setting. Since it is a visual medium, it is more direct, precise, and engaging for employees to interact with.
This becomes even more important when employees are working from a remote location with limitation on face-to-face interactions. Through video, a company can build a strong sense of connection, engagement and community within a diverse and dispersed team across the nation or world.
Sharing a short video with employee highlighting his/her contribution and achievements make them feel more valued and appreciated. Videos are more personal as they can include specific examples and stories of how that employee has gone above and beyond to fulfil their role in the company. Such video-based engagement translates in high productivity and retention.
Here are some top reasons why HR leaders need to utilize video for remote employee recognition and engagement:
- Visual Impact: It visually demonstrates the employee’s contribution and impact on the projects and company making it more effective and powerful.
- Personalized Messaging: Videos can be customized to emphasis on the specific role and achievements of the employee showing their unique contribution making it more meaningful.
- Better Employee Engagement: Communicating employee recognition through video has more impact and tends to build a strong connection to them. They tend to respond and interact better through video. It boosts employee morale and motivation.
How To Leverage Video for Remote Employee Recognition?
Only 51% of employees feel satisfied with the recognition they get for a job well done at work. This means at least half of employees feel underappreciated and unvalued at their respective job. For remote employees, it is worse. Even though they get recognition, it is more like “too late, too little.”
Businesses, and specifically HR teams, to implement a strong employee recognition strategy, they need to leverage video for their remote employees.
1. New Hiring and Onboarding
A cohesive, smooth and pleasant onboarding experience is essential to set the tone for the employee to work for the rest of their tenure. HR needs to craft a personalized experience leveraging video content based on a unique profile or depending upon where they are in their journey.
Video content helps HR leadership to reduce friction or confusion regarding the expectations for the employee. Utilizing the custom video content, brands can effortlessly scale their onboarding process for any number of new employees joining.
Here are some ways to use the video to engage with employee within the onboarding process:
- Welcoming videos from the top leadership and team members to introduce the company culture, expectations and their core values.
- Training videos can help new hires to learn about the new processes, workflows and systems. Make sure these are highly interactive by adding more polls, quizzes and clickable links.
- Virtual office tours help remote workers to understand the working environment at the company.
2. Employee Recognition
One of the highly effective ways to boost employee engagement is employee recognition. After all, employees who feel appreciated and celebrated for their achievements and hard work tend to stay highly motivated and committed towards their work. They are more driven and performance oriented as well.
Leveraging video is a unique type of method to aid employee recognition and make this strategy improved and effective.
So basically, instead of using just an email or making an announcement, imagine crafting a personalized video message celebrating an employee for their achieving a major milestone. This can not only make recognition more impactful but also more personal and memorable for the employees.
3. Leadership Communication
Communication within an organization is a major challenge. Most workforces today, especially for remote or hybrid teams, struggle to maintain open and clear lines of communication.
Often, employees feel out of touch with their top leadership and the company goals. Video messaging can be a powerful communication solution to bridge this gap.
HR leaders can use video to communicate more comprehensively and in detail. Also, it is more personal and direct in nature. It will leave almost no room for miscommunication.
Not to mention, employees will feel more involved and engaged in this way and that too in the right direction of the company’s overall mission and goals.
4. Onboard Training & Development
The best way to encourage employees to engage is to make them feel that they are developing and growing in their roles.
Video can be utilized for ongoing training and professional development to not only boost employee engagement but also their performance and growth within their job profile.
HR team with required assistance can create skill-building video tutorials to teach employees. They can also create videos to train their employees on their software or systems the company uses.
Conclusion
It is quite evident for HR managers and leaders, and to organizations how significant employee recognition and appreciation is for improved communication, community development, more productivity and employee retention, especially for remote or hybrid workers.
However, through exploring how video can be a powerful tool to improve the effectiveness of employee recognition practice, HR team need to ensure they implement these strategies and leverage video for boosting employee recognition.
Starting from onboarding new hires, training and educating them on company goals and their responsibilities to leadership communication and employee recognition, video can be an integral part of remote employee management.
Not only does it help boost employee engagement but also builds a strong community and establishes better communication for improved productivity and performance.
Your HR team needs experts in employee management with employee motivation tools and proven strategies to drive high performance and teamwork.