How do I write an offer letter that reduces candidate drop-off?

An offer letter reduces drop-off when it is clear, prompt, and personal. Send it quickly after the decision, state the role, compensation breakdown, start date, and key terms unambiguously, and avoid surprises that contradict what was discussed during interviews — a mismatch between verbal expectations and the written offer is a common cause of candidates backing out.

Beyond the formal terms, the period between offer and joining is where many candidates are lost to counteroffers or second thoughts. Pair a well-structured letter with active engagement: a personal note or call conveying genuine interest, clarity on next steps and onboarding, and a responsive point of contact for questions. Speed and warmth in this window matter as much as the offer terms themselves.